Head of Marketing – Market Leading Recruitment Company

Permanent @Garniche Jobs London in Marketing
  • City of London, London View on Map
  • Post Date : April 25, 2022
  • Apply Before : June 5, 2022
  • Salary: £0 - £8000000
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Job Detail

  • Career Level Manager
  • Experience Fresh
  • Industry Development
  • Qualifications Certificate

Job Description

The Prospero Group, is proud of its status as one of the leading Education Recruitment Agencies in the UK.

With 11 offices in the UK and 5 offices overseas we are home to a number of staff recruiting across a diverse selection of specialisms.

We see ourselves as much more than just a recruitment business as our values and vision reflect. Our values: "Family, Trust, Quality, Professionalism and Empowerment" Our vision: "To be the recruitment and training agency of choice for clients and candidates" We are now looking for people who share our values and vision to join our group and help the Prospero family to grow.

Having just been voted one of the best companies to work for in 2021, we offer a rewarding and progressive environment where you can truly build a career.

Marketing Manager:

Summary and Duties

Oversees all marketing activities
Manages the long term contract marketing strategy
Ensures the marketing team effectively fulfils the organisations marketing strategy
Ensures that the Depts feed into the Marketing Dept, and work in collaboration to ensure maximum return
Plan SMART objectives, and follow through to implementation, action, timings and cost
Carries out competitor analysis to ensure the company's marketing strategy is competing effectively.
Reports on all marketing activities
Oversees and ensures the quality of all the external marketing activity.Driving quality candidate acquisition

Plan and implement monthly promotional campaigns to acquire candidates
Manage and improve the lead generation campaign to drive candidate acquisition, measuring results / ROI
Follow through the customer journey from start to end
Plan and implement the candidate acquisition, in line with our long term drive strategy.Team management and partner communications

Manage the marketing team
Ensure timely delivery of the marketing plan
Oversee the social media presence to improve social media reputation
Track conversion rates, improvements to the website and develop and manage the digital marketing plans
Oversee the team activity to manage online reputation, drive traffic to our website and build engagement online, content development etc
Work closely with

design agencies to ensure brand consistency
Commercial Director & CEO to devise an effective marketing strategy
Completing various marketing projects at the request of senior directors
Work closely with the management and heads of depts, T&D, CRM, sales team and HR; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Recruitment and selection of new members of the marketing team.Planning, implementing and measuring in line with company objectives

Plan SMART objectives, and follow through to implementation, action, timings and cost
Develop and deliver marketing and communications strategies for the organisation.
Follow through communications and marketing during the customer CRM journey – from awareness, to application, registration, and retention
Co-ordinate marketing campaigns with sales activities in particularly sales calendar and candidate acquisition strategies
Complete various marketing projects at the request of senior directors, user insights and measures and improve future marketing and digital plans
Measure results and ROI of marketing activity
Oversee the company's marketing budget and ROI
Plan and implementing promotional campaignsRequirements of the role

Bachelor degree in Marketing.
Qualified member of the CIM or equivalent.
Ability to plan and report on SMART objectives
Ability to devise strategies to drive online traffic to the company website.
Ability to track conversion rates and making improvements to the website.
Ability to develop and manage digital marketing campaigns
A good understanding of a range of techniques including paid search, SEO and PPC
Experience in overseeing social media campaigns
Experience in managing online brands and product campaigns to raise brand awareness
A 'can do attitude'
Attention to detail
A commercial attitude

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