Marketing Lead

Permanent @Garniche Jobs London in Consulting
  • EC3N, Fenchurch Street, Greater London View on Map
  • Post Date : March 22, 2023
  • Apply Before : April 22, 2023
  • Salary: £0 - £70000
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Job Detail

  • Job ID 1262055
  • Career Level Manager
  • Experience Fresh
  • Industry Development
  • Qualifications Certificate

Job Description

Marketing Lead – Full Time Hybrid working – Central London – £60-70,000 per annum plus comppany perks and benefits.

The ideal candidate will be able to base themselves in (or near) London, with a willingness to travel to Chennai ~ twice a year (hybrid working environment offered)

Our client work across all sectors, and have in-depth experience in private equity, pharmaceuticals, government departments and high-street chains. About 60% of revenue comes from PE funds and their portfolio companies, the rest with large and small private business or in the public or charity sectors.

Their team is as cutting edge as our work. We pride ourselves on being great to work with – no jargon or corporate-speak, flexible to change and receptive to feedback. Our clients tell us that’s why they keep coming back – the way we work is as impactful as what we do. We are also committed to creating a brilliant place to work. We have offices in London and Chennai but we are one team, full of ambitious people who want to learn and enjoy working with clients and with each other. We invest heavily in training to help them deliver high quality work and shape our journey to becoming a globally recognised brand.

The business has grown quickly in the last 3 years and is currently on track to hit £18m revenue.

Who are we looking for? Whatever the role, we are looking for someone who:

• Loves a challenge and wants to get stuck in

• Has a passion for developing new skills

• Enjoys working hard and learning fast

• Wants to work as part of growing, dynamic team Our team have come from a range of backgrounds and disciplines, including graduates of arts and science degrees, military personnel, and professional athletes.

The Role of Marketing Lead We have recently completed a project to define what marketing means for us at, and how we want to use it to generate demand among clients and recruits. Until now, we have concentrated on generating social media content to share with our network on LinkedIn, Facebook and most recently Instagram. We have also paid for Google and Facebook banner advertising, retargeting and some SEO optimisation. These activities have not been closely tied to our broader commercial strategy (they do not target high priority client groups, for example) and do not extend to more varied channels or formats. In creating our new marketing strategy project we have:

• Defined our marketing objective, key messaging and personas (client and recruits)

• Designed a strategy for interactions across personas

• Developed an operating model for client and recruitment comms

• Created some initial marketing content to test the delivery model One area not yet covered is internal communications, though we would like this to tie into marketing activity. The intention here is to maintain a consistent brand for our clients, recruits and team members. We also want to be investing in team engagement as much, if not more, than with clients and recruits. Our activity so far has been supported by a number of agencies (more detail below). We will likely continue to use these and/or other partners to support our marketing going forward.

We currently have an important gap in capabilities around copywriting, for which we have not found the right third-party partner.

We do not have a dedicated lead in marketing at present, instead relying on agencies and team members who are interested in getting involved alongside their project roles. Appointing a dedicated role in this area is crucial to driving our commercial objectives through marketing. They will lead the charge in building out the marketing function and, longer term, we want them to move into a Head of Marketing/CMO role. The Marketing Lead will report into the MD, with a functional “dotted line” to our Chief People Officer and PreSales lead for steer and coaching.

Key responsibilities

• Marketing strategy: Participate in the development, evolution and maintenance of the marketing strategy as we learn more about our audiences and measure the impact of our activities. This must support and integrate with the wider corporate strategy, particularly our objectives for pre-sales, recruitment and team engagement. The marketing strategy must align with: Pre-Sales targets (e.g. engagement campaigns that target clients with the largest propensity to spend, involvement in events that reach a target market etc.) o Recruitment timelines (e.g. recruitment campaigns aligned to target candidates at crucial points in the year, particularly for new graduate hires) Initiatives in our People function (e.g. engagement campaigns for our team, internal events etc.)

• Implementation: Collaborate with stakeholders at all levels in Chennai and London to implement our marketing strategy, with accountability for delivery, impact and quality. In particular: Develop a marketing calendar for activities set out in the marketing strategy Lead the execution of marketing activities in the marketing calendar (incl. event management, coordination of campaigns across all channels, repurposing content for different channels) Generate ideas for marketing and content, drawing on subject matter expertise from the team, materials, audience feedback etc. Track the success of marketing activities, report back to the leadership team and adjust our marketing approach based on results.

Coordinate third-party partners, including briefing, oversight and quality assurance. Collect input and insight from the rest of the team to support strategy, planning and content

• Third-party partners: Manage relationships with agencies, including selection, day to day management and ongoing reviews of service and quality

• Quality assurance: Act as an assurance gateway for all marketing content and activity, ensuring unfailingly high standards of quality (e.g. no typos, client names that should be hidden etc.) and brand consistency (e.g. in tone, look and feel etc.).

• Measuring impact: Build an approach to impact reporting for our marketing activities. Mindful that it will be difficult to assign an ROI to marketing, develop a pragmatic approach to demonstrate whether our activities are working, either causally (by directly increasing reach, making life easier etc.) or correlatively (observed coincidence with increased quality of leads, higher value opportunities etc.).

• Collaboration and iterative improvement: Work with the Pre-Sales, Recruitment and People teams (in particular) to adapt to learnings from our marketing activity. For example, where we see poorer engagement from particular client groups during a campaign, the Marketing Lead will work with the Pre Sales team to investigate and adapt pre-sales tactics and/or future marketing activity. In the case of recruitment, if a particular recruitment event has led to fewer or lower quality candidates in the pipeline, the Marketing Lead will work with our Recruitment Lead to take a view on whether to attend or repeat the event in future.

• Employee engagement: Develop the strategy for employee engagement alongside our Chief People Officer, helping to launch and embed the way that we share our employee value proposition and communicate internally with our team.

Required attributes

• Strategic orientation: Focussed on outcomes and efficiency, with the ability to turn strategic thinking into action and results. Considers future planning and scalability when making decisions

. • Commercial awareness: An appreciation of the consulting and technology/data sector, and a fee earning model and ethos. Curious to learn more about what we do and why it is valuable to target audiences.

• Go-getting: Shows determination and grit to understand the task/question/problem in hand and get things done. Excited by the idea of working in an evolving environment and facing new challenges. Willing to learn on the job and get stuck in as we build the company marketing approach.

• Pragmatic: Sensible and realistic. Well organised and forward thinking. Happy working flexibly if things change or don’t go to plan.

• Creative: Applies imaginative thinking and generates ideas relating to marketing activity and content generation. Able to review marketing content and suggest improvements to the tone, look and feel.

• Writing skills: A confident writer, able to produce clear, concise, logical and engaging written content that is appropriate to the circumstances and intended audiences.

• Data oriented: Hungry for data, measuring and tracking performance, and helping an organisation to learn from success, failure and feedback. A willingness to engage with the various data analytics and visualisation tools currently used in the team to access data and insights (primarily Alteryx and Power BI at present).

• High EQ: Relates openly and comfortably with diverse groups. Builds rapport with others and comfortable playing a leadership and team member role.

• Personable leadership: Excellent composure and professionalism, even in very difficult situations. Comfortable reporting to senior stakeholders.

Required experience

• University / post-graduate (e.g. Masters) qualifications or proven experience to demonstrate equivalent level of competence

• 3+ years’ experience in marketing, preferably in professional services and the Private Equity sector • Exposure to and understanding of market (commercial and recruitment) contexts in different geographies, preferably UK, US and India

• Experience working with third-party agencies across multiple disciplines (e.g. writers, designers, videographers etc.)

• A track record of delivering a range of marketing activities, including idea/content generation, online/email campaigns and event management

• Experience reporting on the impact of marketing activity across a range of channels (digital and offline) .

Benefits –

Competitive annual bonus –

Referral bonus for bring in new hires –

Enrolment in company-wide pension scheme –

25 days paid annual leave – Flexible hybrid working policy (including allowance for work from home equipment) –

Market leading private health insurance, including free headspace subscription and discounted gym memberships –

Regular company socials –

Annual company away days –

Extensive training opportunities covering a variety of technologies and commercial skills

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