Senior Data & Audience Manager

Permanent @Garniche Jobs London in Media
  • London View on Map
  • Post Date : April 19, 2022
  • Apply Before : May 30, 2022
  • Salary: £0 - £5500000
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Job Detail

  • Career Level Manager
  • Experience Fresh
  • Industry Development
  • Qualifications Certificate

Job Description

The Employer
Our client is one of the largest media communications groups in London.  Their client portfolio is impressive and offers the opportunity to work with the some of the biggest household name brands in the UK and beyond.
A company that goes above and beyond to deliver return on investment for their clients, through brilliant media trading and activation, as well as advanced, innovative technology.  They offer their employees true career paths and development potential.

The Role
They are seeking a Data and Audience Manager to work on one of their most important global accounts, to drive major innovative and transformative initiatives. The aim is to help their client evolve towards data & audience driven marketing in a platform world, using data strategy, measurement strategy, audience frameworks, ID based activation and personalization at scale, investment modelling and lots more.
Collaborating with teams across the organisation to bring cross functional expertise, and an integrated approach to solve the client’s challenges, you will deliver audience profiling, KPI framework, media recommendations, etc.
You will be an advocate for transformational work and help to deliver excellence in marketing communications.

Responsibilities include: 

Project management of deliverables
Development on-going case studies
Delivery of actionable Audience Framework, including evolving adtech and data such as AI and cooklieless IDs, and ensuring adoption by local markets
Development and creation of target profiles/customer segments for planning initiatives using planning tools
Knowledge of GWi, TGI tools etc
Articulating complex concepts in a simple way, especially on how data can help in marketing and communications (Investment, Targeting, Experience, Performance etc …)
Help shape strategic thinking & thought leadership around data for the client
Help define the measurement agenda for the client, including. KPIs, other metrics, learning agenda, and foster a measurement and learning culture.
Building strong client relationships to understand the needs and requirements in order to initiate and sell-in support and services
Fostering a collaborative, cross functional team approach to drive successful delivery and client service. Required Skills and Experience

Background in Data & Analytics within media, creative or digital agency or consulting company
Previous experience in a global team is a plus
Mix of analytical and creative approaches to work
Understanding of media industry tools and systems
Confident presenter and storyteller
Team orientation
Great written work and eye for presentational creativity
Energy and resilience
Interest in digital media infrastructure, content strategy and audience measurement The role is a hybrid role, with 2 days based in the fun, open and modern central London offices, 3 days from home.  The salary is up to £55k pa for the right person and some great benefits and local business discounts are on offer

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